“In today’s media-saturated environment, emerging photographers are bombarded with appeals for various reviews, contests, exhibition applications, journals, requests for proposal, etc. Which ones are worth devoting time to? Which ones aren’t? Juggling all of the opportunities and deciding where to devote energy can seem like a full-time job. In this course, photographers will spend time interfacing with their potential target markets, with particular attention devoted to ignoring them. We’ll start with an evaluation of your marketing successes and challenges to date. Then we’ll focus on saying Fuck all that. Topics covered will include: How not to pay attention to the target audience, the optimal market piece, juried shows, and trade shows; how not to design and create self-promotion materials, Twitter announcements, and show cards destined for immediate recycling, and how to calmly ignore all the rest of it too.”
— B: Promotional Opportunity (via lapuravidagallery)
(via photographsonthebrain)
